Maximizing Annual Fund Stewardship

Recorded On: 11/07/2017

OVERVIEW

Stewardship is letting donors know that their gifts are appreciated, communicating the impact of their support, and involving them in the life of the institution. It’s especially important for annual giving programs which typically generate the majority of an organization's donors each year. Having sound stewardship programs for your annual fund will not only ensure a positive experience for donors today but will increase the likelihood that they will remain engaged and supportive in the future.

This recording is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for developing effective messages and communicating the impact of annual gifts
Methods for thanking donors and producing acknowledgements segmented by gift amount
Tips for listing donor names in donor rosters, publications, and other public venues
Tactics for engaging annual donors through events, gift societies, and volunteer opportunities
Examples from other institutions, and more!

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Anne Murphy

Senior Consultant, Annual Giving Network

Anne Murphy has over a decade of annual giving experience, including overseeing parent and alumni giving programs. Previously, she served as Director of Annual Giving at the Westminster Schools in Atlanta, and held annual giving positions at St. Mark’s School of Texas, University of Virginia’s Darden School of Business, and at the Public Broadcasting Service. She holds a B.A. from the University of Virginia and an M.P.A. from George Mason University.