Loyal Donor Societies

Recorded On: 04/09/2024

OVERVIEW

Annual giving programs are tasked with developing sustainable sources of philanthropic support for their institution. One of the most effective ways to do this is by developing donor loyalty programs that encourage regular giving habits and inspire donors (at every level) to make a gift each and every year. These programs not only help to create a positive experience for donors but they help to improve retention and participation rates in the near and long term.  

Register now for your entire team to learn how to build and maintain loyalty programs for your institution. 

WHAT YOU'LL DISCOVER

  • Guidelines for launching your program 
  • Tips for promoting membership 
  • Strategies for stewarding loyal donors
  • Methods for evaluating your effort
  • Examples from other institutions, and more!

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Megan Rajski

With over 12 years of experience in education and annual giving, Megan has led annual giving and donor participation programs at Fairfield University and the University of Chicago. Her other experience includes work in admissions and direct marketing. She holds a B.F.A. in Communications from Valparaiso University and an M.B.A. from University of Phoenix.

Dan Allenby

Principal & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.


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Recorded 04/09/2024  |  90 minutes
Recorded 04/09/2024  |  90 minutes