Leadership Gifts for Annual Funds

Recorded On: 11/03/2015

OVERVIEW

In almost any fundraising effort, the majority of the money raised will come from a few top donors. Annual funds are no exception. Building a strong leadership giving program for your annual fund will not only help to achieve fundraising success today, but it will help to create a pipeline of future major gifts that will benefit your institution for years to come.

WHAT YOU'LL DISCOVER

Methods for identifying, stewarding and soliciting your top prospects
Tactics for upgrading donors through gift clubs and other channels
Guidelines for securing annual fund gifts from major gift prospects
Examples that have worked at other institutions
And more

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Laura Tepper

Executive Director of Development, University of Pennsylvania Carey Law School

Laura Tepper is the Executive Director of Development at the University of Pennsylvania Carey Law School, where she oversees all annual, major, and planned giving efforts. Her 15-year career includes work in both annual giving and major gifts, and her expertise includes leadership gift strategy, volunteer management, reunion giving, direct appeals, and phonathons. She holds a B.A. in American Studies from Mount Holyoke College and a J.D. from Brooklyn Law School.