Leadership Gifts

Recorded On: 10/28/2021

OVERVIEW

One of the most important functions of an annual giving program is to encourage donors to increase the size of their gifts over time. This can be accomplished in a variety of ways, including direct mail and email appeals, phonathon calls, online giving forms, personal solicitations, and other special campaigns. Managing these efforts in a strategic and coordinated way will not only increase the average gift and retention rates of your program; it will create more meaningful and rewarding giving experiences for donors.

Register now to learn how to upgrade donors to higher giving levels and strengthen the pipeline of leadership gifts for your organization.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for segmenting prospect pools and determining ask amounts based on a donor’s capacity and giving history
Tips for selecting the optimal solicitation channel for individual prospects and segments while integrating efforts across multiple channels
Recommendations for leveraging the recognition levels and benefit programs within your gift societies
Tactics to employ that inspire donors to give more through recurring gifts, second asks, term scholarships, reunions, and multi-year pledges
Examples from other institutions, and more!

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Kristin Burnette

With more than 15 years of experience in annual giving and educational fundraising, Kristin has led various programs at the University of Illinois at Urbana-Champaign. Her other experience includes work as a presenter for CASE, and being published in the Journal of Education Advancement and Marketing. Kristin holds a B.A. in Art History and an M.S. in Library and Information Science, both from the University of Illinois at Urbana-Champaign.