Integrating Texting with Phonathons

OVERVIEW

Despite the fact that call contact rates for traditional phonathons have steadily declined over the past decade, call centers continue to be one of the most effective (and scalable) means of connecting with alumni, parents, and donors in a “one-on-one” way. Incorporating texting into your program will expand and diversify your toolkit, empowering you to engage prospects in a personal way while meeting institutional needs—both fundraising and beyond.

Register now to learn how to incorporate texting into your existing phonathon program.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

• Perspectives for understanding key processes and operational systems
• Tips for training callers and integrating texting into their other outreach
• Guidelines for developing appropriate messages and handling responses
• Methods for tracking activity and evaluating your efforts
• Examples from other institutions, and more!

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