Integrating Online and Offline Appeals

Recorded On: 03/26/2019

OVERVIEW

There was a time when annual fund appeals only occurred through traditional channels like letters, phone calls, and face-to-face conversations. But today, online tools like websites, email, and social media have made the annual giving toolkit much more complex. Coordinating appeals across all channels is key to the success of any annual giving effort. Doing so will ensure the most efficient use of program resources while providing a clear and consistent experience for donors.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for assessing the pros and cons of individual channels
Tips for developing comprehensive appeal plans and schedules
Strategies for crafting and optimizing messages across multiple channels
Methods for evaluating your efforts
Examples from other institutions, and more!

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Chad Warren

Senior Associate Vice President for Alumni Engagement and Annual Giving, University of Nevada-Las Vegas

Chad Warren is Senior Associate Vice President for Alumni Engagement and Annual Giving, and Executive Director of the Alumni Association, at University of Nevada-Las Vegas. Previously, he served as Assistant Vice President of The Ohio State University Alumni Association, held annual giving positions at University of Dayton and Florida State University, and worked as a call center management consultant. Currently studying for a Doctorate in Public Policy from UNLV, Chad has an M.B.A. from Saint Leo University and a B.S. from University of Dayton.