Integrated Multi-Channel Marketing
Recorded On: 04/04/2017
Today's annual giving toolkit includes traditional channels like phone and mail, as well as modern digital channels like email and social media. Integrating these channels in a thoughtful and orchestrated way will not only ensure that your appeals reach your most important audiences, but will guarantee that your messages resonate. A cohesive marketing and solicitation plan allows you to use resources more efficiently and helps to keep costs under control.
Register now for your entire team to learn how to created a successful integrated multi-channel marketing program for your annual fund.
This recording is eligible for 1.25 points of CFRE credit.
WHAT YOU'LL DISCOVER
- Guidelines for determining which channels resonate with different constituent groups and donor segments
- Methods for scheduling and sequencing marketing efforts in a unified way
- Tips for applying one common message across multiple channels
- Examples from other institutions
- And more!
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Senior Director of Philanthropy, The Scripps Research Institute
Meredith Johnston is the Senior Director of Philanthropy at The Scripps Research Institute in La Jolla, California, where she currently oversees the comprehensive fundraising efforts. She's led annual and major gift programs at The University of California, Riverside and the University of California, San Diego and served previously as the Associate Vice President for Annual Giving at Oklahoma State University. A recognized industry speaker and CASE presenter, Meredith holds a B.A. in Literature from the University of North Texas.