Integrated Multi-Channel Marketing

Recorded On: 04/04/2017

OVERVIEW

Today's annual giving toolkit includes traditional channels like phone and mail, as well as modern digital channels like email and social media. Integrating these channels in a thoughtful and orchestrated way will not only ensure that your appeals reach your most important audiences, but will guarantee that your messages resonate. A cohesive marketing and solicitation plan allows you to use resources more efficiently and helps to keep costs under control.

This recording is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for determining which channels resonate with different constituent groups and donor segments
Methods for scheduling and sequencing marketing efforts in a unified way
Tips for applying one common message across multiple channels
Examples from other institutions
And more!

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Meredith Johnston

With over 20 years of experience in annual giving and educational fundraising, Meredith has led programs at Scripps Research, UC Riverside, UC San Diego, and Oklahoma State University. She holds a B.A. in Literature from the University of North Texas.