Increasing Alumni Participation Rates

Recorded On: 09/09/2021


The majority of annual giving professionals report that alumni participation is among the highest priorities for their program. But that expectation comes in the face of many challenges, including a twenty-year decline in the percentage of alumni who donate to their alma mater annually. Developing standards for how to calculate participation, setting smart goals, and determining which strategies to implement can provide the framework for growing alumni participation.

Register now for your entire team to learn how you can boost alumni participation rates at your own institution. 

This webinar is eligible for 1.25 points of CFRE credit.


  • Guidelines for calculating alumni participation rates 
  • Tips for setting short-term and long-term participation goals
  • Tactics for structuring a plan for increasing participation rates
  • Methods for inspiring colleagues and volunteers around participation efforts
  • Examples from other institutions, and more!

Prefer to pay by check? Complete this form and we'll send you an invoice.

Craig Waltman

Director of Annual Giving, Haverford College

Craig Waltman is Director of Annual Giving at Haverford College, where he oversees all aspects of the College’s annual giving program. Prior to joining Haverford in 2010, he served as a fundraising strategy and communications consultant for nationally-known universities, public broadcasting stations, and others. He also held positions in annual giving at Swarthmore College and in advancement at The Pathway School. Craig is an active volunteer with STAFF, Elizabethtown College, and serves on the Board of his local Little League. He has frequently served as a volunteer and presenter with CASE. Craig holds a B.A. in Psychology from Elizabethtown College.


Increasing Alumni Participation Rates
Select the "View On-Demand Recording" button to begin.
Select the "View On-Demand Recording" button to begin.