Fundamentals of Data-Driven Annual Giving

Recorded On: 09/07/2017

OVERVIEW

You don't have to be a rocket scientist to appreciate that data is the fuel of every successful annual giving program. Understanding which data points and metrics are most relevant, and knowing how to maintain and use the information inside your database, is the key to developing effective annual giving strategies and continually improving the performance of your programs.

This recording is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Tips for maintaining current and relevant data on your donors and prospects
Guidelines for tracking performance metrics for key channels, segments, and programs
Methods for translating findings and observations into productive strategies
Recommendations for reporting results internally and externally
Examples from other institutions, and more!

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Adam Bradley

With over 10 years of experience in annual giving and educational advancement, Adam has led programs at The University of Michigan and its Ross School of Business. He also led research and recruiting efforts at Qualigence International. He holds a B.B.A. in Marketing and a certificate in strategic leadership from the University of Michigan.