Evaluating Your Phonathon Program
Recorded On: 04/01/2021
Phonathons have long been a core component of most annual giving programs. But updates to technology, growth of social media, and changes to preferred communication methods have dramatically impacted the way calling programs are structured and used. Taking time to assess your own program and understand its strengths, weaknesses, and opportunities is the best way to prepare it for future success.
Register now for your entire team to learn how to analyze and evaluate your phonathon program.
This webinar is eligible for 1.25 points of CFRE credit.
WHAT YOU'LL DISCOVER
- Guidelines for analyzing goals, staffing levels, and budget requirements
- Techniques for evaluating segmentation schemes, scripts, and messages
- Tips for determining how well other tools (e.g., email, video, text, social media) are integrated with calling efforts
- Methods for assessing data integrity, tracking key performance metrics, and developing useful reports
- Examples from other institutions, and more!
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Director of Phonathon and Student Engagement, Duke University
Samantha Hill is the Director of Phonathon and Student Engagement at Duke University, where she oversees the university’s phonathon program and all aspects of engaging students in philanthropy for the institution. Prior to her current position, she held roles in phonathon management at both Duke and UNC Greensboro, and originally learned the ropes as a student caller. Samantha has a B.A. in Liberal Arts and Sciences, General Studies and Humanities from University of North Carolina at Greensboro.