Evaluating Your Phonathon Program

Includes a Live Event on 04/01/2021 at 1:00 PM (EDT)

Save $50 off the regular price of $345 when you register by 3/5/21 | AGN Members are FREE!


Phonathons have long been a core component of most annual giving programs. But updates to technology, growth of social media, and changes to preferred communication methods have dramatically impacted the way calling programs are structured and used. Taking time to assess your own program and understand its strengths, weaknesses, and opportunities is the best way to prepare it for future success.

Register now for your entire team to learn how to analyze and evaluate your phonathon program.


  • Guidelines for analyzing goals, staffing levels, and budget requirements
  • Techniques for evaluating segmentation schemes, scripts, and messages
  • Tips for determining how well other tools (e.g., email, video, text, social media) are integrated with calling efforts
  • Methods for assessing data integrity, tracking key performance metrics, and developing useful reports
  • Examples from other institutions, and more!


  • One log-in to the LIVE webinar; invite your entire team
  • Link to watch a recording of the webinar following the live event
  • Your questions answered by an expert
  • Copies of the presentation materials and resources
  • Eligible for 1.25 points of CFRE credit
  • AGN Members get FREE webinar registration. Click here to learn more.

Prefer to pay by check? Complete this form and we'll send you an invoice.

Samantha Hill

Director of Phonathon and Student Engagement, Duke University

Samantha Hill is the Director of Phonathon and Student Engagement at Duke University, where she oversees the university’s phonathon program and all aspects of engaging students in philanthropy for the institution. Prior to her current position, she held roles in phonathon management at both Duke and UNC Greensboro, and originally learned the ropes as a student caller. Samantha has a B.A. in Liberal Arts and Sciences, General Studies and Humanities from University of North Carolina at Greensboro.


Evaluating Your Phonathon Program
04/01/2021 at 1:00 PM (EDT)   |  75 minutes
04/01/2021 at 1:00 PM (EDT)   |  75 minutes Event audio is available via streaming (through your computer speakers) or you may listen over the phone by calling 929.205.6099 and entering meeting ID 966 5839 1633. If you have any issues with the audio through your computer, we strongly advise you dial in using the phone number. International numbers available: https://agnresources.zoom.us/u/ablRKLvYyJ