Evaluating Results

Recorded On: 07/12/2022


When your annual giving campaign comes to an end, it’s important to take time to reflect on the performance of your programs. Analyzing activities and results will help you and your colleagues better understand what’s working and what’s not, what’s changing, and where there are opportunities for improvement. Doing so in a structured and comprehensive way is an important step in refining your plans for the year ahead.

Register now and learn how to strategically review the performance of your annual giving program.

This webinar is eligible for 1.25 points of CFRE credit.


  • Tips for understanding key performance metrics
  • Methods for analyzing outcomes and trends
  • Guidelines for incorporating feedback and information from others
  • Tactics for translating key finds into actionable strategies 
  • Examples from other institutions, and more!

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Dan Allenby

Principal & Founder, AGN

Dan is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. His book – Ideas for Annual Giving – offers designs for helping organizations increase their levels of sustainable philanthropic support. Dan served as the assistant vice president for annual giving at Boston University during its $1 billion capital campaign and previously led fundraising and marketing programs at Tufts University, Georgetown University, and the National Geographic Society. He served on the faculty for CASE’s Summer Institute in Educational Fundraising and chaired its Senior Annual Giving Professionals Conference and Annual Giving Workshop for five collective terms. Dan holds a B.A. in History from James Madison University and an M.B.A. from Boston College.


Select the "View On-Demand Recording" button to begin.  |  60 minutes
Select the "View On-Demand Recording" button to begin.  |  60 minutes