Students can be a captive, engaged, and passionate audience. Waiting until after they graduate to begin communicating with them about philanthropy can be a major missed opportunity for annual giving programs. Instead, having a specific plan in place for teaching them about advancement and involving them in its various programs can help to explain the importance of giving, dispel the myths, and develop future leaders for your institution.
Register now for your entire team to learn how to engage students in various philanthropy programs during each of their four years on campus.
This recording is eligible for 1.25 points of CFRE credit.
WHAT YOU'LL DISCOVER
- Guidelines for introducing the concept of giving during freshman year
- Tips for teaching about the impact of giving during sophomore year
- Methods for explaining the mechanics of fundraising during junior year
- Tactics for soliciting and stewarding students as new donors during senior year
- Examples from other institutions, and more!
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Executive Director of the Annual Fund, Rice University
Emily Kernan is the Executive Director of the Annual Fund at Rice University, where she oversees or facilitates all aspects of the institution's annual giving program including direct appeals, class giving and stewardship. Previously, she held several positions in the annual fund at Lafayette College. She's a member of the Annual Giving Directors Consortium, a presenter with CASE and the Houston chapter of AFP, and teaches regularly on the topic of philanthropy at Rice University. Emily holds a B.A. in English from SUNY Binghamton.