Engaging Students in Philanthropy [During All 4 Years]

Recorded On: 11/13/2018

OVERVIEW

Students can be a captive, engaged, and passionate audience. Waiting until after they graduate to begin communicating with them about philanthropy can be a major missed opportunity for annual giving programs. Instead, having a specific plan in place for teaching them about advancement and involving them in its various programs can help to explain the importance of giving, dispel the myths, and develop future leaders for your institution.

This recording is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for introducing the concept of giving during freshman year
Tips for teaching about the impact of giving during sophomore year
Methods for explaining the mechanics of fundraising during junior year
Tactics for soliciting and stewarding students as new donors during senior year
Examples from other institutions, and more!

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Emily Kernan

With more than 15 years of experience in annual giving and educational fundraising, Emily has led programs at the University of Pennsylvania, Rice University, and Lafayette College. Her other experience includes presenting for CASE and the Association of Fundraising Professionals (AFP) and teaching at Rice's Center for Philanthropy and Nonprofit Leadership. She holds a B.A. in English from Binghamton University and an M.S. in Nonprofit Leadership from Penn's School of Social Policy and Practice.