Engaging & Soliciting First-Year Alumni
Recorded On: 11/12/2019
The experience that alumni have during the first year after graduation can have a profound influence on their relationship with their alma mater for the rest of their life. When recent graduates feel welcomed and are informed about the benefits of belonging to the alumni community, they’re more likely to engage. What’s more, when they understand the importance and impact of giving back, they’re also more likely to get involved as volunteers and support the institution financially, now and in the future.
Register now for your entire team to learn how to successfully engage and solicit alumni during the first year after graduation.
This webinar is eligible for 1.25 points of CFRE credit.
WHAT YOU'LL DISCOVER
- Tips for welcoming recent graduates into the alumni community
- Guidelines for maintaining good contact information and communicating regularly through email, social media, and other channels
- Strategies for engaging new alumni through volunteer opportunities and events
- Methods for soliciting and then stewarding first-time donors
- Examples from other institutions, and more!
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Director of Annual Giving, Haverford College
Craig Waltman is Director of Annual Giving at Haverford College, where he oversees all aspects of the College’s annual giving program. Prior to joining Haverford in 2010, he served as a fundraising strategy and communications consultant for nationally-known universities, public broadcasting stations, and others. He also held positions in annual giving at Swarthmore College and in advancement at The Pathway School. Craig is an active volunteer with STAFF, Elizabethtown College, and serves on the Board of his local YMCA. He has frequently served as a volunteer and presenter with CASE. Craig holds a B.A. in Psychology from Elizabethtown College.