Engaging Alumni Through Virtual Events & Activities

Recorded On: 05/20/2020

OVERVIEW

As the COVID-19 pandemic continues to impact educational institutions throughout the nation, many school advancement programs are forced to either cancel alumni events or try to produce them online. And while pivoting in this way raises questions and concerns, it also presents opportunities to reach audiences in new and valuable ways.

Exploring this topic, Dan Allenby (AGN) led an online conversation with industry experts Susan deMuth (Johns Hopkins University), Steve Hall (Boston University), and Heather Makrez Allen (UMass Lowell) to share experiences, offer perspectives, and tackle some important questions.

Register now for your entire team to learn how to engage alumni through virtual events & activities.

WHAT YOU'LL DISCOVER

  • Recommendations for the types of events that are best suited for an online format
  • Tips for overcoming obstacles to producing alumni events online
  • Tactics for how alumni relations teams can collaborate with students, faculty, and other campus partners on programming
  • Perspectives on the additional challenges alumni programs might face in the weeks, months, and years ahead
  • And more!

Susan deMuth

Assistant Vice President for Alumni Relations, Johns Hopkins University

Susan deMuth is a senior development and alumni relations professional with more than 25 years of experience. During her tenure, she has established strategic direction and organizational leadership for programs and projects that seek to engage alumni from across the university and around the world. She has also managed the transition from an alumni relations dues model to a new fundraising model and is actively involved in annual, major, principal, and planned gifts solicitations. Susan received her BA in Political Science from Notre Dame of Maryland University.

Steve Hall

Vice President for Alumni Relations, Boston University

Steve Hall oversees alumni relations, annual giving, advancement communications, athletics fund-raising, and stewardship and donor relations for more than 335,000 BU alumni world-wide. Prior roles include CEO of the University of Houston Alumni Association and Vice President for Major Gifts at the Washington State University Foundation. Steve is a frequent CASE faculty member, has served on multiple CASE Commissions and CASE District Boards, and is a former president of the Council of Alumni Associations Executives. Steve holds a BS in Political Science from the University of Houston.

Heather Makrez Allen

Executive Director of Alumni and Donor Relations, University of Massachusetts Lowell

Heather Makrez Allen leads alumni and donor relations activities for more than 80,000 UMass Lowell alumni worldwide. Her focus is on stewardship and enhancing the alumni experience with the university, as well as in implementing programs and procedures that streamline university touch points with their constituent groups. Prior to her current role, Heather worked in higher ed administration, leading the International Programs Office at UMass Dartmouth and working at the UMass President’s System Office. Heather received a bachelor’s and master’s degree from UMass Lowell and is currently pursuing a PhD in Education Leadership.

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