Engaging Alumni Through Digital Channels

Recorded On: 05/19/2020

OVERVIEW

In a rapidly changing and increasingly digital world, it’s important for educational institutions to effectively engage alumni online. Empowering advancement teams to use social media, email, and other digital platforms to connect with alumni, strengthen relationships, and even solicit support has become an important aspect of every successful school advancement effort.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Perspectives for understanding the various digital channels and opportunities
Tips for identifying key audiences and integrating communications with offline channels
Guidelines for developing content and messages that capture attention and resonate
Methods for analyzing and evaluating your efforts
Examples from other institutions, and more!

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Jeremy Allen

With more than 10 years of experience in annual giving and educational fundraising, Jeremy has led programs at NC State University Libraries, UNC’s Kenan-Flagler Business School, Elon University, and the University of Northern Colorado. His other experience includes work as a speaker and mentor with CASE, a founding board member at Cary Academy, and a campaign volunteer at Elon University. Jeremy holds a B.A. in History from Elon University and an M.A. from the University of North Carolina at Greensboro.