Engaging Alumni Through Digital Channels

Recorded On: 05/19/2020


In a rapidly changing and increasingly digital world, it’s important for educational institutions to effectively engage alumni online. Empowering advancement teams to use social media, email, and other digital platforms to connect with alumni, strengthen relationships, and even solicit support has become an important aspect of every successful school advancement effort.

Register now for your entire team to learn how to develop a digital engagement strategy for your alumni.

This webinar is eligible for 1.25 points of CFRE credit.


  • Perspectives for understanding the various digital channels and opportunities
  • Tips for identifying key audiences and integrating communications with offline channels
  • Guidelines for developing content and messages that capture attention and resonate
  • Methods for analyzing and evaluating your efforts
  • Examples from other institutions, and more!

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Jeremy Allen

Executive Director of Alumni Engagement and Individual Giving, UNC Kenan-Flagler Business School

Jeremy Allen is Executive Director of Alumni Engagement and Individual Giving at UNC Kenan-Flagler Business School, where he leads a team focused on alumni and parent engagement, individual giving, and advancement communications. Previously he served as Senior Director of Annual Support and Advancement Communications at Kenan-Flagler, and prior to that he held leadership roles in advancement at Elon University and the University of Northern Colorado. Early in his career, Jeremy served as a high school history teacher in Greensboro, NC. He is a speaker and mentor with CASE, a board member at Cary Academy, and a campaign volunteer at Elon University. Jeremy holds a B.A. from Elon University and an M.A. from the University of North Carolina at Greensboro.


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