Email Strategy for Annual Giving
Recorded On: 12/01/2016
Email has become an essential ingredient in today's annual giving toolkit. But as your prospect's inboxes get fuller and fuller, it's getting harder and harder to make your emails stand out. Understanding the latest email techniques and trends will help you create campaigns that get noticed and opened, while helping to achieve your fundraising and stewardship goals.
Register now for your entire team to learn how to develop an effective email strategy for your Annual Fund.
This recording is eligible for 1.25 points of CFRE credit.
WHAT YOU'LL DISCOVER
- Guidelines for designing emails that are visually appealing and optimized for viewing on a mobile device
- Tactics for segmenting and scheduling emails that are integrated with other efforts
- Methods for testing, tracking and evaluating your email campaigns
- Examples that have worked at other institutions
- And more!
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Executive Director of Annual Giving, Colorado State University
Meg Weber is the Executive Director of Annual Giving at Colorado State University, where she oversees all appeal marketing and stewardship across the university. Her 20-year career in annual giving includes work at Washington State University, The University of Texas at Arlington, and The University of North Texas. She is a regular presenter with CASE and several of her programs have been recognized by CASE for excellence in fundraising.