Donor Loyalty Programs

Recorded On: 01/09/2018

OVERVIEW

Airlines and hotels are not the only ones with loyalty programs anymore. In fact, nearly half of annual giving programs today report having a loyalty program of their own. Often promoted alongside (or as part of) gift clubs and donor recognition societies, loyalty programs are an effective way to ensure consistent giving, increase retention rates, and improve the quality and reach of your annual fund's overall stewardship effort.

This recording is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for structuring and branding a program that fits with your institution's unique culture
Strategies for marketing your program and acquiring new members
Tactics for rewarding current members and increasing retention rates
Methods for evaluating your efforts and identifying opportunities to improve your program
Examples from other institutions, and more!

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Colin Hennessy

With nearly 15 years of experience in annual giving and educational fundraising, Colin has led programs at the University of Iowa, the University of Pennsylvania, and the University of Chicago. His other experience includes work with CASE, the Annual Giving Directors' Consortium, the Northeast Annual Giving Conference, and the Annual Giving Ivy+ Conference. Colin holds a B.A. in Communications and Media Studies from The University of Iowa, an M.P.A. in Public Policy and Administration from Iowa State University, and an Ed.D. in Higher Education Management from the University of Pennsylvania.