Donor Challenges

Includes a Live Web Event on 01/16/2025 at 12:00 PM (EST)

Register
- Early bird pricing available!
- Non-member - $275
- Member - Free!
- Regular Price after 01/01/2025 3:45 AM
- Non-member - $375
- Member - Free!
Continue

Early Bird Discount - Save $100 if you register by December 31st.

OVERVIEW

Consumers love to get a good deal or take advantage of a special offer, which is why coupons and sales can be effective marketing techniques. The same concept applies in fundraising too, which is why donor “challenges” can be so effective as a way to create excitement and motivate your donors to give. There are many different ways to approach doing challenges. Whether it's part of a giving day or a stand alone effort, understanding your options and determining the best strategy for your program, will ensure that your challenge runs smoothly and helps you achieve your fundraising goals.

WHAT YOU'LL DISCOVER

Perspectives for understanding different models
Tips for securing sponsors and organizing your efforts
Methods for promoting your campaign
Guidelines for following up afterward
Examples, tools and more!

WHAT YOU GET

One log-in to the LIVE webinar; invite your entire team
Link to watch a recording of the webinar following the live event
Your questions answered by an expert
Copies of the materials and resources
Eligible for 1.5 points of CFRE credit
AGN Members get FREE webinar registration. Click here to learn more.

Prefer to pay by check? Complete this form and we'll send you an invoice.

Casey Lerner

Director of Annual Giving at University of Chicago

With more than 16 years of experience in educational fundraising, Casey has led programs at Santa Clara University and Loyola Marymount University. He currently serves as the Director of Annual Giving for the University of Chicago. His other experience includes work in the financial and academic services industries. Casey holds a B.A. in English from the University of Massachusetts Lowell.

Katherine Dau

Director of Annual Giving at Washington and Lee University

With over 8 years experience in education and fundraising, Katherine currently serves as the Director of Annual Giving at Washington and Lee University. Her other experience includes work as an English tutor, copywriter and teaching assistant. She holds a B.A. in History and German from Washington and Lee University, a Masters in Philosophy - MPhil History and Art of Architecture from the University of Cambridge and completed coursework in Digital Humanities at the University of Vienna as a Fulbright student.

Dan Allenby

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.

Greg Knedler

Vice President | Annual Giving Network

With more than 25 years of experience in annual giving and educational fundraising, Greg has led programs at Troy University, the Air Force Academy Foundation, Georgia State University, and Auburn University. His other experience includes consultant work with K-12 private and charter schools. He holds a B.S in Marketing and an M.Ed. in Marketing Education, both from Auburn University.