Donor Challenge Campaigns

Includes a Live Web Event on 01/22/2026 at 12:00 PM (EST)

Register
- Early bird pricing available!
- Non-member - $295
- Member - Free!
- Regular Price after 01/03/2026 3:28 AM
- Non-member - $395
- Member - Free!
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Early Bird Discount: Register by Friday, December 26th and save $100!

OVERVIEW

Whether it's part of a giving day, a crowdfunding effort, or a stand-alone initiative, time-bound challenge campaigns can offer annual giving programs a great way to create excitement and motivate donors to give. But there are many different ways to approach them. Understanding your options will not only help you determine the best approach for your unique program but it will help ensure that your fundraising goals are achieved in the most efficient and effective way.

Register now to learn how to develop and implement successful donor challenge campaigns to support your annual giving efforts.

WHAT YOU WILL DISCOVER

Methods for planning your efforts
Tips for securing support and sponsorship
Tactics for promoting and implementing your campaigns
Guidelines for following-up with key stakeholders afterwards
Examples from different institutions, and more!

WHAT YOU GET

Registration to participate in the live interactive event
Chance to have your questions answered by experts
Opportunity to chat with colleagues from other organizations
Access to the materials and recording
Ability to earn CFRE credit

Prefer to pay by check? Complete this form and we'll send you an invoice.

Dan Allenby (Host)

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.

Amanda Rothstein

Manager of Accounts, Direct Marketing Fundraising Programs at the University of Minnesota Foundation

Amanda Rothstein serves as the Manager of Accounts for Direct Marketing Fundraising Programs at the University of Minnesota Foundation. She previously led programs at Benilde-St. Margaret's School. Amanda’s other experience includes copywriting and fundraising for public radio, museums and other non-profits. Amanda holds a B.A. in Philosophy and English from St. Catherine University and a Fundraising Certificate from the University of St. Thomas - Opus College of Business.

Abygale Coats

Director, Annual Giving & Alumni Relations at the University of Saint Joseph

Abygale Coats serves as the Director of Annual Giving & Alumni Relations at the University of Saint Joseph. She previously led programs at the U.S. Coast Guard Academy Alumni Association. Her other experience includes work for community foundations and media organizations. Abygale holds an LLM in Intercultural Human Rights Law from St. Thomas University College of Law and a B.A. in Music from the University of Connecticut.

Nicole Morrell

Director of Development at St. Stephen's and St. Agnes School

Nicole Morrell serves as the Director of Development at St. Stephen's and St. Agnes School. Nicole’s other experience includes political campaign strategy, fundraising and finance, and national event organization. Nicole holds a Bachelor of Arts (BA) in Political Science and Corporate Communications from Southern Methodist University, and a Servant Leadership Certificate from Cornell University.