Digital Strategy for Annual Giving
Recorded On: 05/17/2016
Digital strategy today is more than a slick website. It requires an integrated mix of email, video, crowdfunding, and social media, and needs to be coordinated with traditional marketing and communication efforts. This session will help you develop an online fundraising strategy that is integrated, engaging, and effective.
Register now for your entire team to learn how to develop an effective digital strategy for your annual fund.
This recording is eligible for 1.25 points of CFRE credit.
WHAT YOU'LL DISCOVER
- Guidelines for segmenting, designing, and producing effective online appeals
- Tactics for leveraging digital channels, events, and volunteers to solicit and steward donors
- Methods for measuring online engagement and analyzing online appeal results
- Examples that have worked at other institutions
- And more!
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Executive Director of Annual Giving, Northwestern University
Liz Sullivan is the Executive Director of Annual Giving at Northwestern University where she oversees the development and execution of an integrated annual giving strategy that leverages traditional and online channels, volunteers and staff. Her 18-year career includes work as the Senior Digital Strategist at The University of Chicago and The Director of Marketing Services at the American Bar Association. She holds BA from Northern Illinois University and is a Gates Award Recipient.