Digital Strategy for Annual Giving

Recorded On: 05/17/2016

OVERVIEW

Digital strategy today is more than a slick website. It requires an integrated mix of email, video, crowdfunding, and social media, and needs to be coordinated with traditional marketing and communication efforts. This session will help you develop an online fundraising strategy that is integrated, engaging, and effective.

This recording is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for segmenting, designing, and producing effective online appeals
Tactics for leveraging digital channels, events, and volunteers to solicit and steward donors
Methods for measuring online engagement and analyzing online appeal results
Examples that have worked at other institutions
And more!

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Liz Sullivan

Executive Director of Annual Giving, Northwestern University

Liz Sullivan is the Executive Director of Annual Giving at Northwestern University where she oversees the development and execution of an integrated annual giving strategy that leverages traditional and online channels, volunteers and staff. Her 18-year career includes work as the Senior Digital Strategist at The University of Chicago and The Director of Marketing Services at the American Bar Association. She holds BA from Northern Illinois University and is a Gates Award Recipient.