Digital Advertising & Retargeting for Annual Funds

Recorded On: 02/06/2018

OVERVIEW

The marketing toolkit of successful annual giving programs isn't limited to direct appeals. Promoting social media posts and placing digital ads - including "retargeting" prospects based on their online behaviors - are increasingly important ways of reaching donors and communicating with them about the impact of giving. Understanding these opportunities, and incorporating them into your overall marketing strategy, will help to elevate awareness and boost results for all of your fundraising efforts.

Register now to learn how to develop effective digital ads and retargeting strategies that will increase support for your annual fund.

This recording is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

An overview of various digital advertising opportunities, processes, and terminologies
Tips for segmenting, scheduling, and integrating digital ads with other marketing programs
Guidelines for writing copy and creating images that stand out and resonate with donors
Methods for analyzing ad performance and ROI
Examples from other institutions, and more!

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Jeremy Allen

With more than 10 years of experience in annual giving and educational fundraising, Jeremy has led programs at NC State University Libraries, UNC’s Kenan-Flagler Business School, Elon University, and the University of Northern Colorado. His other experience includes work as a speaker and mentor with CASE, a founding board member at Cary Academy, and a campaign volunteer at Elon University. Jeremy holds a B.A. in History from Elon University and an M.A. from the University of North Carolina at Greensboro.