Developing Partnerships Between Admissions & Advancement

Recorded On: 10/29/2019


Although admissions and advancement teams play two very different roles within educational organizations, they share a common goal of making their school the best that it can be. That’s why it’s so important for these two units to work together and communicate regularly. When they do, it assures that the institution is represented in a clear and consistent manner, and that key relationships are maintained in a thoughtful and strategic way.

Register now for your entire team to learn how to develop strong partnerships between your admissions and advancement colleagues.

This webinar is eligible for 1.25 points of CFRE credit.


  • Perspectives on staffing models and structures
  • Tactics for working together on institutional and departmental goals
  • Guidelines for communicating about prospective students, donors, and volunteers
  • Tips for collaborating on marketing strategies and events
  • Examples from other institutions, and more!

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Missy Kennedy

Associate Vice Chancellor for University Advancement​, UNC Wilmington

Missy Kennedy serves as the Associate Vice Chancellor for University Advancement at the University of North Carolina Wilmington. In this role, she oversees annual giving, leadership annual giving, communications and stewardship, in addition to providing strategic vision for the division and the UNCW Alumni Association. Missy’s 18-year career in annual giving, marketing and promotions also includes work with the New Hanover Regional Medical Center, NextMedia Group and the House of Blues. She has been recognized by CASE as a stellar speaker and her teams have earned Special Merit and Grand Excellence Awards as well as overall fundraising improvement. Missy received her bachelor’s degree in Communication Studies from UNC Wilmington.


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