Developing an Integrated Appeal Calendar

Includes a Live Event on 10/14/2021 at 1:00 PM (EDT)

Save $50 off the regular price of $375 when you register by 9/17/21 | AGN Members are FREE!


Developing an integrated appeal calendar is one of the most important tasks in annual giving, but it’s not an easy one. A good calendar is a complex, layered, living document that requires a lot of thought and attention. Getting started and keeping it updated can be daunting, but it’s the first step to achieving success and reaching your goals.

Register now for your entire team to learn how to develop an integrated direct appeal calendar for your annual giving program.


  • Perspectives for thinking about the opportunities and limitations of various appeal channels
  • Guidelines for defining and prioritizing segments
  • Tips for optimizing the timing of your appeals and aligning them with other activities and communications
  • Methods for bringing all your variables together in a common document that others can use throughout the year
  • Examples from other institutions, and more!


  • One log-in to the LIVE webinar; invite your entire team
  • Link to watch a recording of the webinar following the live event
  • Your questions answered by an expert
  • Copies of the presentation materials and resources
  • Eligible for 1.25 points of CFRE credit
  • AGN Members get FREE webinar registration. Click here to learn more.

Prefer to pay by check? Complete this form and we'll send you an invoice.

Rebecca Widmer

Director of Annual Giving

Drake University

Rebecca Widmer is the Director of Annual Giving at Drake University, where she leads comprehensive annual fundraising efforts for the institution. She has more than 10 years of experience working with higher-education annual fund programs, most recently as the Director of Annual Giving Programs at Rollins College. Rebecca has also worked in annual giving at Columbia University and the University of Iowa Foundation. She holds a B.A. in Communication Studies from Wartburg College and an M.S. in Fundraising Management from Columbia University.


Developing an Integrated Appeal Calendar
10/14/2021 at 1:00 PM (EDT)   |  75 minutes
10/14/2021 at 1:00 PM (EDT)   |  75 minutes Event audio is available via streaming (through your computer speakers) or you may listen over the phone by calling 929.205.6099 and entering meeting ID 842 1373 4498. If you have any issues with the audio through your computer, we strongly advise you dial in using the phone number. International numbers available: