Developing an Integrated Appeal Calendar

Recorded On: 10/14/2021

OVERVIEW

Developing an integrated appeal calendar is one of the most important tasks in annual giving, but it’s not an easy one. A good calendar is a complex, layered, living document that requires a lot of thought and attention. Getting started and keeping it updated can be daunting, but it’s the first step to achieving success and reaching your goals.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Perspectives for thinking about the opportunities and limitations of various appeal channels
Guidelines for defining and prioritizing segments
Tips for optimizing the timing of your appeals and aligning them with other activities and communications
Methods for bringing all your variables together in a common document that others can use throughout the year
Examples from other institutions, and more!

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Rebecca Widmer

With more than 15 years of experience in annual giving and educational fundraising, Becca has led programs at Drake University, Rollins College, Columbia University, and the University of Iowa Foundation. She holds a B.A. in Communication Studies from Wartburg College and an M.S. in Fundraising Management from Columbia University.