Developing Alumni Engagement Metrics

Recorded On: 06/23/2020


While most educational institutions understand the importance of “engaging” alumni, many do not do enough to define what that means, quantify goals, or measure progress. Developing and using an alumni engagement scoring system is the best way to address this shortcoming. It can ensure staff are on the same page and focus them on activities that are most effective for building a strong community and supporting the institution’s overall advancement efforts.

Register now for your entire team to learn how to establish and apply an alumni engagement scoring system.

This webinar is eligible for 1.25 points of CFRE credit.


  • Guidelines for defining and tracking alumni engagement
  • Methods for developing engagement scores for individuals and segments
  • Tactics for applying scores to improve alumni programs and activities
  • Tips for evaluating results and increasing engagement over time
  • Examples from other institutions, and more!

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Colin Hennessy

Executive Director of Alumni Engagement and Annual Giving, ‎University of Chicago

Colin Hennessy is the Executive Director of Alumni Engagement and Annual Giving at the University of Chicago, where he oversees university-wide efforts to increase the visibility, affinity, and giving participation of alumni worldwide. Previously, he led The Penn Fund at the University of Pennsylvania, and worked in annual giving at the University of Iowa. He's an active presenter with CASE, the Annual Giving Directors' Consortium, the Northeast Annual Giving Conference, and the Annual Giving Ivy+ Conference. Colin holds a B.A. in Communications and Media Studies from The University of Iowa and a Doctorate in Higher Education Management from the University of Pennsylvania.


Developing Alumni Engagement Metrics
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