Constructing Donor Challenges

Recorded On: 01/24/2017

OVERVIEW

Everyone likes to get a deal or take advantage of a special offer, which is why donor "challenges" - also known as "challenge grants" or "flash campaigns" - can be so effective in fundraising. There are many ways to structure and use challenges to create excitement, motivate donors, and raise a significant amount of money. Understanding your options and determining what's best for your unique institution will be the key to your success.

This recording is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Methods for structuring, promoting and integrating challenges into existing fundraising efforts
Guidelines for setting goals, allocating resources, and evaluating results
Tips for securing challenge sponsors and gaining support from senior leadership, volunteers, and colleagues
Examples that have worked at other institutions
And more!

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Katie Taylor

Senior Director of Annual Giving & Campaign Management, Kellogg School of Management at Northwestern University

Katie Taylor is the Senior Director of Annual Giving & Campaign Management at the Kellogg School of Management at Northwestern University, where she oversees direct appeals, digital outreach, leadership giving, and special initiatives. She is also responsible for prospect research and engagement, as well as the creation of funding proposals and related campaign operations and activities, while overseeing a staff of ten. She holds an MA from University of San Francisco and a BA from Hobart and William Smith Colleges.