Communicating with Young Alumni about Giving

Recorded On: 11/06/2018

OVERVIEW

Developing a lifelong philanthropic relationship with alumni begins in the first few years after they graduate. Coming at them right away with aggressive and overly direct solicitations for money can be off-putting and may jeopardize that relationship. Finding softer, more engaging, and even more entertaining ways to explain and convey the importance and impact of philanthropy at your institution can set the stage for loyal support for years to come.

This recording is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Tips for understanding the unique position in life, attitudes, and interests of recent grads
Guidelines for developing a compelling case for participation and support
Methods for timing and coordinating direct appeals and social content
Tactics for leveraging volunteers, giving days, and other events
Examples from other institutions, and more!

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Skylar Beaver

Director of the Annual Fund, The Spence School

Skylar Beaver is the Director of the Annual Fund at The Spence School in New York City. Previously, she served as the Director of Annual Giving at Washington and Lee University in Lexington, VA and as the Director of the Annual Fund at Hobart and William Smith Colleges in Geneva, NY. A frequent presenter with CASE and past Chair of STAFF (Sharing the Annual Fund Fundamentals), Skylar holds a B.A. in Sociology from Hobart and William Smith Colleges and an M.P.A. in nonprofit management from SUNY Brockport.