Communicating with Alumni and Donors During the COVID-19 Pandemic

Recorded On: 03/27/2020

OVERVIEW

As school advancement teams adjust to the COVID-19 Pandemic, one of the many challenges they face is how to best communicate with alumni and donors. To explore this issue, Dan Allenby (AGN) led a conversation with industry experts Reggie Bustinza (Northern Illinois U.), Vanessa DiCarlo Carta (UMass Boston), and Laura Tepper (Penn Law) in which they shared their experiences, offered perspectives, and tackled some of the important questions.

WHAT YOU'LL DISCOVER

Perspectives on the most appropriate messages and channels for communicating with constituents
Guidelines for postponing events or moving them to a virtual format
Ideas for advancement units to stay in sync with deans, presidents, boards, and other institutional leaders
Tactics for helping advancement teams remain focused and productive as they work from home
And more!

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Vanessa Carta

With over 15 years of experience in educational fundraising, Vanessa has led programs at the University of Massachusetts Boston and its Graduate School of Policy and Global Studies. She holds B.A. in Religious Studies and Sociology from Santa Clara University and an M.A. in Conflict Resolution, Human Security, and Global Governance from UMass Boston.

Reggie Bustinza

With more than 15 years of experience in annual giving and educational fundraising, Reggie has led programs at Northern Illinois University Foundation, Northern Illinois University Alumni Association, Lewis University, and Bradley University. His other experience includes service as a Board Member for NEAT (National Educational Alumni Trust). Reggie has a B.A. in Communication, and an M.B.A., both from Bradley University.

Laura Tepper

With more than 15 years of experience in annual giving and educational fundraising, Laura has led programs at the University of Pennsylvania Graduate School of Education and the University of Pennsylvania Carey Law School. Her other experience includes work as an attorney for the City of New York and Update Legal. Laura holds a B.A. in American Studies from Mount Holyoke College and a J.D. from Brooklyn Law School.