Certification Program

OVERVIEW

AGN’s Certification Program is designed to help members onboard new staff and teach the core concepts of annual giving and educational fundraising. Whether you’re starting your first job, changing careers, or switching roles within your organization, this self-paced online course takes up to 12 hours to complete and will provide a foundation for future success and development. It includes lessons, assignments, and a certificate to verify that candidates have a firm grasp of fundamental annual giving strategies and how to apply them at their institution.

Register for this program to develop a foundation for success in annual giving and educational fundraising.

WHAT YOU'LL DISCOVER

Master the Annual Giving SPACE and learn how to apply its core concepts to your program, including:

  • Segmenting your prospect populations based on their giving history, relationships, and individual interests
  • Planning your efforts, setting goals, developing calendars, and communicating your activities to others 
  • Analyzing metrics, interpreting outcomes, and translating data into actionable strategies 
  • Collaborating with advancement colleagues and campus partners  
  • Engaging prospects and enhancing their sense of belonging to your institution’s community

This program is FREE to AGN Members as a benefit of membership. Prefer to pay by check? Complete this form and we'll send you an invoice.

Dan Allenby (Host)

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.

Key:

Complete
Failed
Available
Locked
Module 1: Introduction to Annual Giving
Lesson 1: Introduction to Annual Giving
Select the "View On-Demand Recording" button to begin.  |  60 minutes
Select the "View On-Demand Recording" button to begin.  |  60 minutes Learn about the role of annual giving and the tools that can be used to engage prospects.
You must register to access.
Assignment 1: Introduction to Annual Giving
Upload 1 files to pass.
Upload 1 files to pass. Click "Read Assignment Instructions" button to the right for additional information about this assignment.
You must register to access.
Module 2: Segmentation
Lesson 2: Segmentation
Select the "View On-Demand Recording" button to begin.  |  60 minutes
Select the "View On-Demand Recording" button to begin.  |  60 minutes Learn how to think about, organize and message to your prospect populations.
You must register to access.
Assignment 2: Segmentation
Upload 1 files to pass.
Upload 1 files to pass. Click "Read Assignment Instructions" button to the right for additional information about this assignment.
You must register to access.
Module 3: Planning
Lesson 3: Planning
Select the "View On-Demand Recording" button to begin.  |  60 minutes
Select the "View On-Demand Recording" button to begin.  |  60 minutes Learn how to plan your efforts, set goals and develop calendars.
You must register to access.
Assignment 3: Planning
Upload 1 files to pass.
Upload 1 files to pass. Click "Read Assignment Instructions" button to the right for additional information about this assignment.
You must register to access.
Module 4: Analysis
Lesson 4: Analysis
Select the "View On-Demand Recording" button to begin.  |  60 minutes
Select the "View On-Demand Recording" button to begin.  |  60 minutes Learn how to analyze metrics, interpret outcomes, and translate data into strategies.
You must register to access.
Assignment 4: Analysis
Upload 1 files to pass.
Upload 1 files to pass. Click "Read Assignment Instructions" button to the right for additional information about this assignment.
You must register to access.
Module 5: Collaboration
Lesson 5: Collaboration
Select the "View On-Demand Recording" button to begin.  |  60 minutes
Select the "View On-Demand Recording" button to begin.  |  60 minutes Learn how to work productively with advancement colleagues and campus partners.
You must register to access.
Assignment 5: Collaboration
Upload 1 files to pass.
Upload 1 files to pass. Click "Read Assignment Instructions" button to the right for additional information about this assignment.
You must register to access.
Module 6: Engagement
Lesson 6: Engagement
Select the "View On-Demand Recording" button to begin.  |  60 minutes
Select the "View On-Demand Recording" button to begin.  |  60 minutes Learn how to enhance your prospect’s sense of belonging to your institution’s community.
You must register to access.
Assignment 6: Engagement
Upload 1 files to pass.
Upload 1 files to pass. Click "Read Assignment Instructions" button to the right for additional information about this assignment.
You must register to access.
Final Assignment
Final Assignment
Graded as Pass/Fail
Graded as Pass/Fail Click "Read Assignment Instructions" button to the right for additional information about this assignment.
You must register to access.