Building an Online Ambassador Program

Recorded On: 07/24/2018

OVERVIEW

The digital revolution has created a new and exciting opportunity for alumni, student and parent volunteers to get involved and support their school's fundraising efforts. Using social media and email, online ambassadors help to spread the word and create excitement around giving days and other special initiatives while reminding people about the importance of philanthropy throughout the year. Developing an online ambassador program doesn't require a lot of time or resources, but it can have a major impact on your fundraising efforts.

This recording is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for defining the role, communicating responsibilities, and setting goals
Tips for recruiting, training, and motivating volunteers to help support fundraising efforts
Methods for creating tools, content, and materials for ambassadors to use and share
Tactics for engaging volunteers through giving days and other special campaigns and activities
Examples from other institutions, and more!

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Stephanie Odierno

With nearly 15 years of experience in annual giving and educational fundraising, Stephanie has managed programs at UCF in both advancement and communications. Her other experience includes work with HealthFair and the American Marketing Association - Central Florida Chapter. Stephanie holds a B.S. in Marketing as well as an M.B.A. from UCF College of Business Administration.