Building a Strong Leadership Gift Pipeline

Recorded On: 03/19/2019


Major gifts don’t happen overnight. It can take many years to engage and cultivate a major gift prospect, and the annual fund is the optimal place for this to happen. In fact, building a donor pipeline is one of the most important functions of an annual giving program. Doing so will not only increase the likelihood of large donations in the future, but it will also boost annual fund revenue today.

Register now for your entire team to learn how to build a strong leadership gift pipeline for your institution.

This webinar is eligible for 1.25 points of CFRE credit.


  • Guidelines for understanding key components and stakeholders in a donor pipeline
  • Techniques for identifying and researching leadership gift prospects
  • Tips for soliciting and upgrading leadership gifts through various channels
  • Methods for engaging and stewarding leadership donors
  • Examples from other institutions, and more!

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Kristin Burnette

Director of Annual Giving, University of Illinois at Urbana-Champaign

Kristin Burnette is Director of Annual Giving at the University of Illinois at Urbana-Champaign, where she manages a centralized, pipeline program and collaborates on annual giving, data, stewardship and engagement strategies. Her 10-year career at UIUC has included advancement and administrative positions for Institutional Advancement, the Department of Chemistry, and the School of Art + Design. Kristin holds an MS in Library and Information Science and a BA in Art History, both from the University of Illinois at Urbana-Champaign.


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