Branding for Annual Giving Success

Recorded On: 11/15/2016

OVERVIEW

Annual Giving symbolizes something very important for your institution - and your programs need to leverage brands in a thoughtful and strategic way to reflect this. Whether you're developing a logo or slogan, launching a giving day or special campaign, considering a new name for your fund, rethinking a gift society, or simply looking to enhance your collateral, it's crucial to strengthen and protect the brands that surround your efforts.

This recording is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Methods for identifying and assessing brands within and outside of your program
Guidelines for positioning and promoting your brands
Strategies for leveraging your brands to enhance your fundraising effort
Examples that have worked at other institutions
And more

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Matt Siegel

Senior Director of Annual Giving Programs, Cornell University

Matt Siegel is the Senior Director of Annual Giving Programs at Cornell University, where he oversees a comprehensive annual giving strategy across the university. Previously, he served as Senior Director of Reunion Giving at the University of Rochester and also worked for 17 years in private sector marketing and advertising with some of the world's most recognized brands. He's an active speaker with CASE as well as a member of the Annual Giving Director's Consortium and the Annual Giving Ivy+ Group. He holds a degree in Marketing from Rensselaer Polytechnic Institute (RPI), where he currently serves on the Alumni Association Board of Trustees.