Boosting Alumni Participation Rates

Recorded On: 06/05/2018

OVERVIEW

The majority of annual giving professionals report that alumni participation is among the highest priorities for their program. But that expectation comes in the face of many challenges, including a twenty-year decline in the percentage of alumni who donate to their alma mater annually. Fortunately, some institutions have been able to buck the trend and build a strong and growing base of alumni support.

Register now to find out how Carleton College achieves alumni participation rates over 50% and to learn how you can boost alumni participation rates at your own institution.

This recording is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for calculating, tracking, and reporting alumni participation rates
Tips for communicating the importance of alumni participation internally and externally
Tactics for segmenting alumni audiences for participation-based solicitation efforts
Methods for integrating marketing channels and events to encourage giving at every level
Examples from other institutions, and more!

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Maggie Patrick

With nearly 15 years of experience in annual giving and educational advancement, Maggie has led programs at Carleton College, Miami University, and Macalester College. Her other experience includes work as an active member of STAFF (Sharing The Annual Fund Fundamentals) and service as a member of the Board of Directors for Sweet Briar College. She holds a B.A. in International Affairs and French from Sweet Briar College, and an M.A. in Political Science from Miami University.