Benchmarking for Annual Giving Success

Recorded On: 02/27/2018


Does your annual giving program need more staff or a bigger budget? Are you allocating your existing resources in the best way and getting the highest possible ROI? Could you use help making the case for additional investment in your program? If so, join Dan Allenby as he reviews the results of AGN's recent survey of more than 300 colleges, universities and independent schools, and shows how AGN's index can increase efficiency and improve results.

Register now for your entire team to learn how to make the case for more resources and prepare your annual giving program for success.

This webinar is eligible for 1.25 points of CFRE credit.


  • Which strategic priorities and key performance metrics are guiding today's successful annual giving programs
  • Where competitive institutions are allocating their time, staff, and budget
  • What it should cost to generate a donor and how your program's ROI compares to other institutions
  • How AGN's index can help you evaluate your efforts and make the case for additional investment in your annual giving program
  • And more!

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Dan Allenby

Principle & Founder, AGN

Dan is an author, speaker, and consultant who has worked with academic institutions for over two decades to train their advancement staff and volunteers. A recipient of the prestigious CASE “Crystal Apple” award for teaching excellence, Dan is an internationally-recognized expert on annual giving and alumni engagement. He chaired CASE’s Institute for Senior Annual Giving Professionals and its Annual Giving Workshop for five collective terms and served on the faculty for CASE’s Summer Institute in Educational Fundraising. His book—Ideas for Annual Giving—offers the latest designs for helping institutions increase annual giving and boost alumni participation. Previously, he served as the Assistant Vice President for Annual Giving at Boston University, and also led annual giving and member marketing efforts at Tufts University, Georgetown University, and the National Geographic Society. Dan received an MBA from Boston College and a BA from James Madison University, and a certificate in the Management of Communication Organizations from Tufts University.


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