Annual Giving in a Campaign Setting

Recorded On: 08/23/2016


There was once a time when annual funds were an afterthought for institutions that were in (or were planning) major fundraising campaigns. That's no longer the case. Today, comprehensive campaigns create an opportunity to highlight all of an institution's priorities and needs - including annual giving. This session will explore the opportunities and challenges faced by annual giving programs in the context of broad-based campaigns.

Register now for your entire team to learn how to make the annual fund a priority and increase annual giving throughout your institution's campaign.

This recording is eligible for 1.25 points of CFRE credit.


  • Guidelines for setting annual fund goals and monitoring progress before and after the launch of a major campaign
  • Recommendations for integrating the annual fund's brand and messages into campaign communications
  • Tactics for aligning volunteers, staff and budgetary sources to achieve annual fund success during a campaign
  • Examples from other institutions
  • And more!

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Dan Frezza

Assistant Vice President for Lifetime Philanthropic Engagement & Annual Giving, The College of William & Mary

Dan Frezza is the Assistant Vice President for Lifetime Philanthropic Engagement & Annual Giving at The College of William & Mary where he oversees a comprehensive annual giving strategy as part of the university's For The BoldCampaign. Previously, he led annual giving and alumni engagement efforts at Appalachian State University and East Carolina University and he is an active member of the Annual Giving Director's Consortium. He holds a Masters in Higher Education Administration from North Carolina State University and a Bachelors in Communications and Marketing from Western Carolina University.


On Demand Training
Recorded 08/23/2016
Recorded 08/23/2016