Annual Fund Websites & Giving Forms

Recorded On: 06/20/2017

OVERVIEW

You don't have to be a tech-savvy web designer to appreciate the importance of engaging webpages and easy-to-use online giving forms. In fact, everyone who works in annual giving should understand the basic concepts of good digital design and webpage layout, just as they would an effective letter, brochure or reply card. With banks and retailers now prioritizing online experiences for customers, educational and nonprofit organizations should do the same for donors.

This recording is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for reviewing your existing annual fund website and identifying opportunities to improve its structure, layout and function
Criteria for ranking which types of content to feature on your site, and what to invest in moving forward
Methods for measuring online activity and translating key findings into action
Examples from other institutions
And more!

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Mike Gyulai

Executive Director of Annual Giving, University of California, Los Angeles

Mike Gyulai is the Executive Director of Annual Giving at the University of California Los Angeles, where he is responsible for orchestrating partnerships across the divisions of development, marketing, data management, and digital services to optimize the university's annual-donor experience. Prior to joining UCLA, Mike worked with start-up, spin-out, and high-growth companies in the technology, media and telecommunications spaces. He received his MBA from the UCLA Anderson School of Management and a BA in communication studies from UCLA.