Annual Fund Leadership Gift Strategy

Recorded On: 12/19/2017

OVERVIEW

In almost any fundraising effort, the majority of the money raised will come from a few top donors. Annual funds are no exception. Building a strong leadership giving program for your Annual Fund will not only help to achieve fundraising success today, but it will help to create a pipeline of future major gifts that will benefit your institution for years to come.

This recording is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Methods for identifying and researching annual fund leadership gift prospects
Tactics for soliciting prospects through direct mail, phone, email, and coordination with gift officers
Tips for engaging and stewarding prospects through events, gift societies, impact reports, and special recognition programs
Guidelines for evaluating your efforts
Examples from other institutions, and more!

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Christy Moss

With over 15 years of experience in annual giving and educational fundraising, Christy has led various programs at the University of Illinois. Her other experience includes Greenville University, USEED, and the National Multiple Sclerosis Society. She holds a B.A. in Communication from Greenville University and an M.S. in Information Science from the University of Illinois.