Analyzing Social Media Data to Improve Fundraising
Recorded On: 11/29/2018
Don’t be limited by the information in your own database. Social media can offer tremendous insights into the interests, preferences, and behaviors of your alumni and donors. Understanding how to access, interpret, and apply social media data as part of a comprehensive fundraising strategy can help reach new audiences, focus resources where they will have the highest return on investment, and boost your program’s overall results.
Register now for your entire team to learn how to analyze social data to drive fundraising strategy.This webinar is eligible for 1.25 points of CFRE credit.
WHAT YOU'LL DISCOVER
- Perspectives for understanding the various channels and tools available to fundraisers
- Guidelines for monitoring and tracking overall prospect activity through metrics
- Methods for testing new ideas and approaches, and interpreting results
- Tips for translating key findings into specific strategies
- Examples from other institutions, and more!
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Senior Director of Strategic Engagement, University of Illinois at Urbana-Champaign
Christy Moss is Senior Director of Strategic Engagement at University of Illinois at Urbana-Champaign, where she has worked for over a decade in annual giving and development across the institution. Previously, she worked in Publications at the National Multiple Sclerosis Society and in Public Relations at Greenville University. She's been an active speaker with CASE and a member of the General Federation of Women's Clubs. Christy holds a B.A. in Communication from Greenville University and an M.S. in Information Science from the University of Illinois.