Analyzing Social Media Data to Improve Fundraising

Recorded On: 11/29/2018


Don’t be limited by the information in your own database. Social media can offer tremendous insights into the interests, preferences, and behaviors of your alumni and donors. Understanding how to access, interpret, and apply social media data as part of a comprehensive fundraising strategy can help reach new audiences, focus resources where they will have the highest return on investment, and boost your program’s overall results.

Register now for your entire team to learn how to analyze social data to drive fundraising strategy.

This webinar is eligible for 1.25 points of CFRE credit.


  • Perspectives for understanding the various channels and tools available to fundraisers
  • Guidelines for monitoring and tracking overall prospect activity through metrics
  • Methods for testing new ideas and approaches, and interpreting results
  • Tips for translating key findings into specific strategies
  • Examples from other institutions, and more!

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Christy Moss

Executive Director of Strategic Engagement, University of Illinois at Urbana-Champaign

Christy Moss is the Executive Director of Strategic Engagement at University of Illinois at Urbana-Champaign, where she leads efforts in annual giving, stewardship and donor relations, communications & marketing, data analytics, and event strategy. Over the course of her 15-year career, she has held many different roles in advancement and worked on three capital campaigns. A speaker with CASE, she has also published multiple times in the Journal of Education Advancement and Marketing. Christy holds a B.A. in Communication from Greenville University and an M.S. in Information Science from the University of Illinois.


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