Analyzing Social Media Data to Improve Fundraising

Recorded On: 11/29/2018

OVERVIEW

Don’t be limited by the information in your own database. Social media can offer tremendous insights into the interests, preferences, and behaviors of your alumni and donors. Understanding how to access, interpret, and apply social media data as part of a comprehensive fundraising strategy can help reach new audiences, focus resources where they will have the highest return on investment, and boost your program’s overall results.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Perspectives for understanding the various channels and tools available to fundraisers
Guidelines for monitoring and tracking overall prospect activity through metrics
Methods for testing new ideas and approaches, and interpreting results
Tips for translating key findings into specific strategies
Examples from other institutions, and more!

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Christy Moss

With over 15 years of experience in annual giving and educational fundraising, Christy has led various programs at the University of Illinois. Her other experience includes Greenville University, USEED, and the National Multiple Sclerosis Society. She holds a B.A. in Communication from Greenville University and an M.S. in Information Science from the University of Illinois.