Alumni Relations & Annual Giving Collaboration

Recorded On: 12/05/2017

OVERVIEW

Most alumni relations and annual giving teams understand that a strong partnership benefits their work and their institution, but many still struggle with conflicting deadlines, messages, or priorities. At the same time, alumni see the institution as one entity, and can be confused or frustrated by overlapping or contradictory messages. Improving collaboration between annual giving and alumni relations teams can maximize the impact of your work, create efficiency, and - most importantly - help alumni feel excited and informed about their alma mater and eager to give back.

This recording is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Perspectives on the various organizational structures and staffing models for annual giving and alumni relations teams
Tips for coordinating messages and communications, including mailings, emails, phone calls, and social media
Methods for recruiting and supporting volunteers
Guidelines for collaborating around events including giving days, days of service, reunions, homecoming, and other campus celebrations
Examples from other institutions, and more!

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Maggie Patrick

With nearly 15 years of experience in annual giving and educational advancement, Maggie has led programs at Carleton College, Miami University, and Macalester College. Her other experience includes work as an active member of STAFF (Sharing The Annual Fund Fundamentals) and service as a member of the Board of Directors for Sweet Briar College. She holds a B.A. in International Affairs and French from Sweet Briar College, and an M.A. in Political Science from Miami University.