Affinity Appeals

Includes a Live Web Event on 11/21/2024 at 12:00 PM (EST)

OVERVIEW

Appealing to alumni and donors based on their passions and interests is one of the most effective ways to capture their attention and inspire them to give. Taking time to understand which affinities exist within your prospect pool, and then developing strategies around them, can help uncover new donors while securing ongoing support from existing donors for years to come.

Register now for your entire team to learn how to develop effective affinity fundraising strategies for your institution.

WHAT YOU'LL DISCOVER

Methods for identifying donor passions and interests
Tips for creating affinity-based appeals that resonate with donors
Tactics for incorporating affinity into donor stewardship
Guidelines for analyzing results and determining which areas to focus on in the future
Examples, tools and more!

WHAT YOU GET

One log-in to the LIVE webinar; invite your entire team
Link to watch a recording of the webinar following the live event
Your questions answered by an expert
Copies of the materials and resources
Eligible for 1 point of CFRE credit
AGN Members get FREE webinar registration. Click here to learn more.

Prefer to pay by check? Complete this form and we'll send you an invoice.

Dan Allenby

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.

Tyrell Warren-Burnett

Senior Director of Annual Giving, Oregon State University Foundation

With more than 12 years of experience in annual giving and educational fundraising, Tyrell Warren-Burnett has led programs at Oregon State University Foundation and Washington State University. His other experience includes work with CASE–including nine awards for presentations–as well as branding and sales work with Moneyball Sportswear. He holds a B.S. in Retailing from Michigan State University, and an M.B.A. from Ashford University.