308: Year-End Appeals
Recorded On: 10/13/2016
The last few months of the calendar year and the fiscal year are both critical times for annual giving programs. End-of-year goals and deadlines can create a sense of urgency for your donor base that - if used correctly - can really boost your results. Having a plan in place for sending end-of-year appeals and motivating your constituents and volunteers will ensure that you acquire as many donors and raise as much money as possible for your Annual Fund.
Register now to learn how to end your year on a high note.
This recording is eligible for 1.25 points of CFRE credit.
WHAT YOU'LL DISCOVER
- Strategies to reach and solicit all your prospects using all of your resources when it matters the most
- Guidelines for creating compelling messages that create a sense of urgency
- Tactics that can be implemented quickly and don't cost a lot of money
- Examples that have worked at other institutions
- And more!
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Vice President, Class & Constituent Development, Air Force Academy Foundation
Greg Knedler is the Vice President, Class & Constituent Development at the Air Force Academy Foundation, where he oversees donor pipeline development, including annual and class giving. In addition to a decade at USAFAF, his 25-year career in annual giving and advancement includes work at Georgia State University, Auburn University, and with K-12 fundraising consultation. A past presenter with CASE, Greg holds a Masters in Marketing Education and a Bachelors in Marketing from Auburn University.