305: Annual Giving for Decentralized Organizations

Recorded On: 01/09/2020


Working in a complex and decentralized institution can be a challenge. Competing priorities, separate reporting lines, and different office locations may make communication even more difficult. But it’s important for those in central advancement departments to work closely with those in schools and units. Ensuring that communications, appeal schedules, and donor stewardship efforts are in sync will help to avoid embarrassing and costly mistakes which could make your institution appear uncoordinated in the eyes of your donors.

Register now to learn how to work together to plan and execute successful fundraising programs in a decentralized organization.

This webinar is eligible for 1.25 points of CFRE credit.


  • Perspectives for understanding organizational structures and roles of various units
  • Tactics for bringing different teams together for meetings, planning, and goal setting
  • Tips for developing consistent and cohesive messages
  • Methods for coordinating communications, appeal schedules, and stewardship
  • Examples from other institutions, and more!

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Adam Bradley

Director of Annual Giving, The University of Michigan

Adam Bradley is the Director of Annual Giving at The University of Michigan, where he steers the vision and strategy of annual giving and pipeline efforts for the institution's schools, colleges, and non-degree granting units, including centralized annual giving efforts, digital fundraising, telefund, and student philanthropy. His previous roles include Lead Director of Annual Giving for Michigan's Ross School of Business, and Associate Director of Marketing, through which he ran the university's call center. He also served as a research manager and consultant at Qualigence International for nearly a decade. Adam holds a B.B.A. in Marketing from the Ross School of Business.


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