303: Texting

Recorded On: 10/19/2021


Texting offers a simple and direct way to communicate with individuals and groups and has become a preferred means of interaction for many people and organizations. At educational institutions, advancement programs are also finding ways to use texting to cultivate relationships with constituents and solicit donors. Understanding this medium, and integrating it with other channels, empowers programs to develop more effective strategies, craft more compelling messages, and improve their overall results. 

Register now to learn how to use texting to improve your institution’s engagement and fundraising efforts.

This webinar is eligible for 1.25 points of CFRE credit.


  • Perspectives for understanding the opportunities and limitations of texting
  • Guidelines to thinking about your audience and segmenting your lists
  • Suggestions for crafting messages that resonate and generate responses
  • Methods for tracking your efforts and analyzing your results
  • Examples from other institutions, and more!

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Mae Parker

Director of Annual Giving

Grinnell College

Mae Parker is the Director of Annual Giving at Grinnell College, where she leads a team that carries out the comprehensive annual fundraising efforts for the institution. Prior to joining Grinnell in 2013, she served in alumni relations and reunion giving roles at Earlham College. Mae is a past Co-Chair for the STAFF organization, and Co-Chair for the Grinnell-Newberg Schools efforts in fundraising development for Diversity, Equity, and Inclusion work. Mae received a Certificate in Fundraising Management from The Fund Raising School at Indiana University. She holds a B.A. in Business and Nonprofit Management from Earlham College and an M.A. in Executive Development for Public Service from Ball State University.


Texting to Engage Alumni and Donors
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