303: Downsizing Phonathon Efforts

Recorded On: 12/04/2018


It wasn’t long ago that paid student calling programs were a central element of nearly every annual giving program in the nation. Now, changes in technology, declining contact rates, and diminishing ROIs have prompted many institutions to cut shifts and reduce staff. Some have even eliminated student calling altogether. Whichever path your program takes, making changes in a thoughtful and comprehensive way will help avoid unnecessary disruptions and ensure that you get the most out of your phonathon investment going forward.

Register now to learn how to downsize your phonathon and reposition it within your overall annual giving strategy.

This webinar is eligible for 1.25 points of CFRE credit.


  • Perspectives on industry trends
  • Methods for evaluating the staff, budget, and overall productivity of your current program
  • Tips for making the case for change internally to senior management
  • Guidelines for developing and implementing a new strategy that’s integrated with other annual giving efforts
  • Examples from other institutions, and more!

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Anthony Cernera

Senior Director of Annual Giving and Alumni Relations, Geisinger

Anthony Cernera is the Senior Director of Annual Giving and Alumni Relations for Geisinger, where he oversees a broad-based engagement and solicitation strategy for a variety of clinical, research and educational programs. Prior to this role, he led annual giving programs at Stony Brook University, the University of Scranton, and Sacred Heart University. A frequent conference speaker, Anthony holds a B.A. from Sacred Heart University and an M.Ed. in Educational Leadership from Concordia University. He is currently pursuing a doctorate in developmental psychology at Marywood University.


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