Downsizing Your Student Phonathon

Recorded On: 12/04/2018

OVERVIEW

It wasn’t long ago that paid student calling programs were a central element of nearly every annual giving program in the nation. Now, changes in technology, declining contact rates, and diminishing ROIs have prompted many institutions to cut shifts and reduce staff. Some have even eliminated student calling altogether. Whichever path your program takes, making changes in a thoughtful and comprehensive way will help avoid unnecessary disruptions and ensure that you get the most out of your phonathon investment going forward.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Perspectives on industry trends
Methods for evaluating the staff, budget, and overall productivity of your current program
Tips for making the case for change internally to senior management
Guidelines for developing and implementing a new strategy that’s integrated with other annual giving efforts
Examples from other institutions, and more!

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Anthony Cernera

With more than 20 years of experience in annual giving and educational fundraising, Anthony has led programs at Geisinger, Stony Brook University, the University of Scranton, and Sacred Heart University. His other experience includes work with Hartford HealthCare. Anthony holds a B.A. from Sacred Heart University, an M.Ed. in Educational Leadership from Concordia University, and is pursuing a doctorate in developmental psychology at Marywood University.