Impact Communications

Recorded On: 03/23/2023

OVERVIEW

It’s not about the money. It’s about what the money does. That’s why it’s so important to develop content and messages that communicate the impact of support to donors. This is especially true in annual giving where appeals for unrestricted and current-use gifts often leave donors feeling uncertain about how their donations will be used. Articulating how annual gifts benefit students, faculty, and the institution in general - through appeals, acknowledgments, video, social media, special reports and other publications - is a critical aspect of annual fund stewardship and key to ensuring continued lifelong support.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Methods for explaining the role of annual giving
Tips for crafting messages about impact
Guidelines for developing content for different donor segments
Tactics for conveying impact across multiple channels
Examples from other institutions, and more!

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Terence Bodak

With more than 10 years of experience in annual giving and educational fundraising, Terence has led programs at Rutgers University Foundation and Monmouth University. He holds a B.A. in Political Science and an M.A. in European History, both from Monmouth University.