302: Making Cold Calls

Recorded On: 04/10/2018


Picking up the phone to call someone out of the blue can be an uncomfortable task. It's an art (and a science) that doesn't come naturally to most people. Whether your goal is to request a meeting, recruit a volunteer, extend an event invitation, solicit a donation, or to simply say "thanks," it helps to understand and practice good technique. Doing so will reduce your own anxiety while leading to more comfortable and productive conversations with your prospects.

Register now to learn how to make effective cold calls on behalf of your institution.  

This recording is eligible for 1.25 points of CFRE credit.


  • Tips for preparing and practicing in advance of each call
  • Methods for getting the conversation started and ensuring that your prospect feels comfortable
  • Tactics for making a strong case and an effective ask
  • Guidelines for following up after the call is complete
  • Examples from other institutions, and more!

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Keturi DeLong

Vice President of Institutional Advancement, Texas A&M University - Commerce

Keturi DeLong is the Vice President of Institutional Advancement at Texas A&M University - Commerce, where she oversees Development and Alumni Relations. Prior to her role as VP, she served as the Associate Vice President for Advancement at A&M Commerce. She has also held development roles at The University of North Texas College of Education, The Hockaday School, and The Lamplighter School. The incoming chair of CASE District IV, Keturi holds an M.A. in Communication from The University of North Texas and a B.A. in Communications from the University of North Carolina at Wilmington.


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