Making Cold Calls

Recorded On: 04/10/2018

OVERVIEW

Picking up the phone to call someone out of the blue can be an uncomfortable task. It's an art (and a science) that doesn't come naturally to most people. Whether your goal is to request a meeting, recruit a volunteer, extend an event invitation, solicit a donation, or to simply say "thanks," it helps to understand and practice good technique. Doing so will reduce your own anxiety while leading to more comfortable and productive conversations with your prospects.

This recording is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Tips for preparing and practicing in advance of each call
Methods for getting the conversation started and ensuring that your prospect feels comfortable
Tactics for making a strong case and an effective ask
Guidelines for following up after the call is complete
Examples from other institutions, and more!

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Keturi DeLong

With nearly 15 years of experience in annual giving and educational fundraising, Keturi has led programs at Texas A&M University-Commerce, the University of North Texas, and The Hockaday School. Her other experience includes work with The Paradigm Advancement Group and the George W. Bush Presidential Center. She holds a B.A. in Communication Studies and Spanish from the University of North Carolina-Wilmington, and an M.A. in Communication Studies from the University of North Texas.