Integrating Texting with Phonathons

Recorded On: 06/16/2020

OVERVIEW

Despite the fact that call contact rates for traditional phonathons have steadily declined over the past decade, call centers continue to be one of the most effective (and scalable) means of connecting with alumni, parents, and donors in a “one-on-one” way. Incorporating texting into your program will expand and diversify your toolkit, empowering you to engage prospects in a personal way while meeting institutional needs—both fundraising and beyond.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Perspectives for understanding key processes and operational systems
Tips for training callers and integrating texting into their other outreach
Guidelines for developing appropriate messages and handling responses
Methods for tracking activity and evaluating your efforts
Examples from other institutions, and more!

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Gina Fiorillo

With over 20 years of experience in annual giving and educational fundraising, Gina has led programs at New York University, the Rutgers University Foundation, Kean University, and Douglass College. She holds a B.A. in English from Douglass College and an M.P.A. from the School of Public Affairs & Administration at Rutgers University.