302: Integrating Texting with Phonathons

Recorded On: 06/16/2020


Despite the fact that call contact rates for traditional phonathons have steadily declined over the past decade, call centers continue to be one of the most effective (and scalable) means of connecting with alumni, parents, and donors in a “one-on-one” way. Incorporating texting into your program will expand and diversify your toolkit, empowering you to engage prospects in a personal way while meeting institutional needs—both fundraising and beyond.

Register now to learn how to incorporate texting into your existing phonathon program.

This webinar is eligible for 1.25 points of CFRE credit.


  • Perspectives for understanding key processes and operational systems
  • Tips for training callers and integrating texting into their other outreach
  • Guidelines for developing appropriate messages and handling responses
  • Methods for tracking activity and evaluating your efforts
  • Examples from other institutions, and more!

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Gina Fiorillo

Senior Director of Annual Giving, Rutgers University Foundation

Gina Fiorillo is the Senior Director of Annual Giving at the Rutgers University Foundation, where she manages multichannel fundraising efforts including direct mail, phonathon, and email. Her 20-year career includes work at Kean University and Douglass College as well as several non-profits including Slow Food USA and the George Street Playhouse. Gina holds a B.A. in English from Douglass College and an M.P.A from the School of Public Affairs & Administration, Rutgers University.


Integrating Texting with Phonathons
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