Strengthening Donor Recognition

Recorded On: 10/15/2020

OVERVIEW

Recognizing donors for their support is a critical aspect of prospect cultivation and successful fundraising. But a good donor recognition strategy involves more than simply sending someone a gift receipt. It requires genuine understanding of a donor’s personal interests and acknowledging their generosity both privately and publicly. Doing this will convey to donors that their gifts are appreciated and will help to inspire additional support.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Tips for producing prompt and meaningful gift acknowledgments
Guidelines for featuring donors in print communications and public displays
Tactics for spotlighting donors on digital platforms and web properties
Methods for recognizing donors at meetings, events, and other social engagements
Examples from other institutions, and more!

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Skylar Beaver

With more than 15 years of experience in annual giving and educational fundraising, Skylar has led programs at The Lawrenceville School, The Spence School, Washington and Lee University, and Hobart and William Smith Colleges. Her other experience includes work as the Chair of STAFF (Sharing the Annual Fund Fundamentals). Skylar has a B.A. in Sociology from Hobart and William Smith Colleges and an M.P.A. in nonprofit management from SUNY Brockport.