202: Benchmarking

Recorded On: 01/18/2022


Benchmarking is one of the best ways to evaluate the productivity of your annual giving efforts, but it’s important to approach it in a thorough and systematic way. Understanding how to compare your program to others—and knowing which organizations you should be comparing to—will not only help to identify strengths, weaknesses, and opportunities but will also help you set goals and develop strategies for future improvement.

Register now to learn how to benchmark your annual giving efforts against other programs.

This webinar is eligible for 1.25 points of CFRE credit.


  • Guidelines for selecting a peer group
  • Tips for determining which characteristics and metrics to evaluate
  • Tactics for collecting and analyzing data
  • Methods for summarizing and sharing key findings with others 
  • Examples from other institutions, and more!

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Elizabeth Keppel

Director of Strategic Priorities, Annual Giving, The Johns Hopkins University

Elizabeth Keppel is the Director of Strategic Priorities, Annual Giving at The Johns Hopkins University, where she leads the university's undergraduate alumni participation strategy. With a career that has spanned direct marketing, frontline fundraising, volunteer and board management, and special campaigns, she recently completed five years at the University of Florida, most recently serving as the Director of Annual Giving & Strategic Initiatives. She has also worked in annual giving at William & Mary. Elizabeth holds a B.A. in Government & Philosophy and an M.Ed. in Higher Education Administration from William & Mary.


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