Benchmarking for Annual Funds

Recorded On: 01/18/2022

OVERVIEW

Benchmarking is one of the best ways to evaluate the productivity of your annual giving efforts, but it’s important to approach it in a thorough and systematic way. Understanding how to compare your program to others—and knowing which organizations you should be comparing to—will not only help to identify strengths, weaknesses, and opportunities but will also help you set goals and develop strategies for future improvement.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for selecting a peer group
Tips for determining which characteristics and metrics to evaluate
Tactics for collecting and analyzing data
Methods for summarizing and sharing key findings with others
Examples from other institutions, and more!

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Elizabeth Keppel

With more than 10 years of experience in annual giving and educational fundraising, Elizabeth has led programs at Johns Hopkins University, the University of Florida, and the College of William & Mary. Elizabeth holds a B.A. in Government & Philosophy and an M.Ed. in Higher Education Administration from William & Mary.