201: Planning Direct Mail Campaigns
- Registration Closed
This webinar has been changed to a new date TBD. The new date will be posted as soon as it’s available. Please contact info@annualgivingnetwork.com with any questions.
OVERVIEW
When planning direct mail campaigns, it's important to approach the process in a structured and thorough way. Establishing the right goals, defining the right segments and messages, developing the right schedule, and collaborating with others are all important aspects of planning that will help you optimize your strategy and produce strong results.
Register now to learn how to effectively plan direct mail campaigns for your annual fund.
WHAT YOU'LL DISCOVER
- Advice for setting appropriate goals and forecasting response rates
- Methods for defining key segments and messages
- Guidelines for developing a program calendar and production schedules
- Tips for collaborating with others to execute your efforts
- Examples from other institutions, and more!
WHAT YOU GET
- One log-in to the LIVE webinar
- Link to watch a recording of the webinar following the live event
- Your questions answered by an expert
- Copies of the presentation materials and resources
- Eligible for 1.25 points of CFRE credit
- AGN Members get FREE webinar registration. Click here to learn more.
Prefer to pay by check? Complete this form and we'll send you an invoice.
Gina Fiorillo
With over 20 years of experience in annual giving and educational fundraising, Gina has led programs at New York University, the Rutgers University Foundation, Kean University, and Douglass College. She holds a B.A. in English from Douglass College and an M.P.A. from the School of Public Affairs & Administration at Rutgers University.
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