Creating Successful Email Appeals

Recorded On: 02/04/2020

OVERVIEW

Email is an essential and low-cost tool for today’s annual giving programs. But as your prospects’ inboxes get fuller and fuller, it gets harder to make your emails stand out. Understanding the latest email trends—and incorporating testing methods to see what works—will guide your design of campaigns that get noticed and opened, helping you achieve your fundraising and stewardship goals.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Tactics for planning campaigns and segmenting lists
Guidelines for developing effective messages, content, and subject lines
Tips for integrating messages with other fundraising efforts
Methods for tracking and evaluating your email campaigns
Examples from other institutions, and more!

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Stephanie Odierno

With nearly 15 years of experience in annual giving and educational fundraising, Stephanie has managed programs at UCF in both advancement and communications. Her other experience includes work with HealthFair and the American Marketing Association - Central Florida Chapter. Stephanie holds a B.S. in Marketing as well as an M.B.A. from UCF College of Business Administration.